Our Philosophy
At Soina Financial Group, we understand that today's markets move quickly and require strategies built for flexibility and discipline. Traditional portfolio management provides a foundation but often falls short in addressing the complexities investors face.
We deliver a research-driven, risk-aware approach to help clients build resilient and efficient portfolios.
What We Focus On
We specialize in three core areas that enhance portfolio structure without replacing core holdings — improving return consistency, managing downside risk, and introducing flexibility aligned with long-term goals.
How We Are Different
As a fee-only fiduciary, we do not:
Earn commissions
Participate in revenue-sharing
Accept incentives from ETF or mutual fund sponsors
Sell insurance or accounting products
Every recommendation is designed to support your best interests — transparently and objectively.
Our Process
We begin by understanding your goals, constraints, and risk tolerance. From there, we tailor options-based strategies that include:
Hedging
Income Generation
Portfolio Refinement
Each strategy is communicated clearly to empower confident, informed decisions.
Years
Wall Street experience navigating complex global markets
Pillars
Options trading, risk management, portfolio optimization
Commissions
Pure fee‑only fiduciary – no revenue sharing or incentives
Tailored Strategies
Aligned with your goals and risk tolerance
Founder & CEO
Harkaran Singh, the driving force behind Soina Financial Group, brings over a decade of experience on Wall Street, navigating some of the world’s most complex financial markets. With a consistent track record as a top-ranked research analyst and experience managing billion-dollar institutional portfolios, he brings deep expertise in financial products and a disciplined, analytical approach to portfolio management.
A Mensa qualified, Harkaran’s exceptional analytical skills and strategic thinking ensure that every investment decision is grounded in thorough research and actionable market insights.
As a Sikh and first-generation American, he understands the importance of building something lasting – with intention, patience, and care – values that guide his work at Soina Financial Group.